Branding & Content Creation.
Bringing a new start-up brand to life.
CareerBite is an online career advisory business aimed at anyone looking for a helping hand in securing their dream job and progressing in that industry.
As a new venture, CareerBite needed a whole identity creating, complete with a logo, stationary, tone-of-voice, moving content and characters to add that extra touch of personality.
A challenge of this project was the vast amount of educational content, which needed to remain engaging and easily digestible throughout, as well as keeping the prospect of job-hunting fun and friendly.
Our solution to this was to create a soft and colourful colour palette, a playful logo and to transform the majority of the content into narrated animations, creating CareerBite characters to bring them to life.