Cycle Hire Scheme.
Transport for London
Showcasing the media value of TfL’s Cycle Hire scheme to gain partnerships.
TfL approached us for recommendations on how to best present TfL and the impressive media value of its Cycle Hire programme to future, prospective sponsorship partners.
We created an informative and visually led presentation, clearly outlining the opportunity along with an emotive ‘day in the life’ film for TfL to tender out to future partners.
TfL secured a deal with Santander, which was their biggest sponsorship deal in history and also one of the biggest commercial sponsorship deals to date.