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Cycle Hire Scheme.

Transport for London


Underground potential; beautifully visualised.

  • Work to find a viable facilitator of one of the biggest commercial sponsorship deals in the UK
  • Demonstrated a step change in the way TfL did business
  • Showcased the impressive media value of the cycle hire scheme in a presentation to be delivered by senior TFL management team
  • Demonstrated emotional connection and huge value through engaging film
  • Ensured incredibly fruitful and large response to tender
  • Santander announced biggest sponsorship in TfL’s history