European Youth Trend Report.
An extensive research and strategy report into the youth market relevant to JD, along with their own store data.
A beautifully embossed hardback 390 page book with sources from all over Europe with a simple yet digestible layout format with detailed infographic breakdowns of each relevant territory. The report aimed to educate and give insight into the youth trends from around Europe to ensure their forward marketing and brand campaigns were relevant and empathetic to the youth in each individual market. The data was pulled from across the JD stores in Europe, along with supporting youth trends from each territory, be it social, physical, fashion, religion, gender based etc. From this tangible and actionable recommendations and strategies were developed for JD to strengthen their brand position pan-Euro