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Falling in love with Japan.

Japanese National Tourism Organisation

A film series capturing the wonders and secrets of Japan, to engage a new audience of tourists.

The encapsulating short film series entitled ‘Falling in love with Japan’ was conceptualised, art directed and produced in-house. To reflect the concept of wonders and secrets of Japan, seven ‘untranslatable’ Japanese words were used to offer unique insight into an aspect of Japanese cultural life.

The seven films were hosted on JNTOs website and Youtube with the intention of engaging this new potential audience and converting them to new travellers of Japan.

The full short film was unveiled at the Visit Japan Night at the Japanese Embassy in London in November 2017. The attendees were dignitaries, media and members of the travel industry, all of whom highly commended the films.

Watch the film series here.