Grassroots Football Kit Launch.
Celebrate the distribution of over 65,000 kits to 4,200 Grassroots football clubs.
We were approached by McDonald’s and their PR agency to come up with a plan to celebrate the distribution of over 65,000 kits to 4,200 Grassroots football clubs around the UK.
We brought footballer Martin Keown and music artist, Jamelia on board and arranged for them to appear at various training sessions around the UK, as a surprise and present the football kits to the Grassroots players. The events were filmed and used by the PR agency for their promotion of Grassroots.