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A bold new identity for a bold charity.

  • The charity needed to appear warm, welcoming and open for business, but also bold, brave and unafraid of controversial discussion
  • The logo itself, alludes to the overall cause so it was important that we spelled out what CALM actually stood for
  • This was enclosed in a relatively rigid speech bubble that transforms into a placard or arrow, really pushing controversy and conversation simultaneously
  • The brand and identity was rolled out across a plethora of executions
  • Has helped CALM command great respect and recent upsurge in support