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Identity.

CALM

A bold new identity for a bold, important charity.

Campaign Against Living Miserably, are a male suicide prevention charity who are progressive in their aim to tackle male suicide. Their branding needed to appear warm and welcoming, but also bold, brave and unafraid of controversial discussion. The logo was created with this in mind with the acronym and charity name being enclosed in a rigid speech bubble that transforms into a placard /arrow; pushing the concept of both controversy and conversation. The colour palette and type aesthetic speak to the youthful, vibrant audience yet doesn’t single any audience out. Forging the bold and consistent brand identity has helped CALM command great respect and acquire an upsurge in support.

Identity
cover
colour