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Keyless with Lewis Hamilton.

Starwood Hotels & Resorts

A Promo film to introduce Starwood’s new keyless app and modern key technology.

To promote the exclusivity of this new modern technology, we featured brand ambassador Lewis Hamilton in the film, posing the question ‘How does Lewis Hamilton enter his room?’

This communicates to audiences; If you want to enter you room like a champion, stay with Starwood.