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Castle Vale Town Juniors big launch.
- Celebrate the distribution of over 65,000 kits over 4,200 grassroots clubs
- Martin Keown and local star Jamelia descend upon Saturday training session to present the kits to the club
- Used the brand ambassadors to guide the edit in a natural way
- Filmed amongst the training on the day, generating some great footage of the live action
- McDonald’s and PR agency RED were delighted with the outcome, which showcased the scheme perfectly