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Kit Launch.

McDonalds


Castle Vale Town Juniors big launch.

  • Celebrate the distribution of over 65,000 kits over 4,200 grassroots clubs
  • Martin Keown and local star Jamelia descend upon Saturday training session to present the kits to the club
  • Used the brand ambassadors to guide the edit in a natural way
  • Filmed amongst the training on the day, generating some great footage of the live action
  • McDonald’s and PR agency RED were delighted with the outcome, which showcased the scheme perfectly