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#Mandictionary.

CALM


Keeping men alive by talking .

  • A charity that is progressive in its aim to prevent male suicide
  • Worked with JC Decaux to strike the right balance for a charity advert
  • Driven huge public engagement through an OOH campaign concepted and produced by TF
  • Helped engage men and women and drive awareness across the country
  • Built out across multiple platforms all driven at an incredibly low cost
  • Continues to grow in reputation and recognition
#Mandictionary

48%
increase of supporters.

330%
increase in awareness.

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