A bespoke, printed direct mailer to find eightfourtwo their perfect partnerships.
To speak to premium, high-end potential partners on a personal level, we let them know that they’re eightfourtwo’s ‘Perfect Match’. What better way to communicate this perfect relationship than with Britain’s favourite match - gin and tonic.
We sourced high-end gin Jensen’s, paired with luxury tonic of the moment Fever Tree and packaged them up in a bespoke hand-made box to send to their potential clients. After sending the direct mail, eightfourtwo won multiple new clients.