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SPG Keyless.

Starwood Hotel Group


Showcased new key technology using F1 World Champion.

  • 8 minutes to shoot Starwood Hotel’s ambassador Lewis Hamilton
  • World Champion was visiting W Hotel London Leicester Square
  • SPG wanted to showcase their new keyless app, by showing the F1 superstar testing out the new innovation
  • Filmed the room entry in sequences, working quickly to ensure we got shots that told a story and captured the spirit of the hotel
  • The quick social media edit we produced tested what we can do in a tight time frame but the result was impactful and befitting the brand and the talent