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Black Ops III.
Call of Duty
Black Ops III Launch for Activision Blizzard.
- Built out content stories using ambassadors to launch new game
- Films explored the crossover between e-sports and the ambassador's respective professions
- Used e-sport talent to lead films and deliver engaging series that told a story and showcased the gameplay
- Delivered genuine interest around reaction-time, awareness and tactics for rugby, football, athletics and gaming
- Films made part of live stream of game launch viewed by millions