ITV

PR & Comms

At Theobald Fox, effective and appropriate communication is second nature. Our dedicated and talented PR team consists of experienced, hard-working and innovative thinkers who can not only achieve impressive reach statistics, but ensure every story has real purpose which runs parallel to your bottom line.

Our on-the-pulse approach and ability to plan ahead allows us to anticipate where and how we can add value to your business through effective and thoughtful PR – we don't stop until the job is done brilliantly.

Our experience is diverse and our clients span a huge variety of industries, however all share one common aspect; they are ambitious and recognise the value of acquiring a PR team which acts as a true extension of their own brand. Theobald Fox is proud of the results we deliver, achieved not by adopting a one-size-fits-all process of story ideas and press releases, but instead crafting creative strategies and developing authentic on-brand stories and moments which can celebrate the best of our clients.

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Case Study: Virgin Voyages

- 11,321,339 Print Impressions
- 757,186,715 Online Impressions
- International coverage across target territories,
768 Million Reach

Brief
We were brought in to work with the Virgin Voyages team in the UK to manage UK, Australia and New Zealand PR from early January up until February 14th, 2019 when Virgin Voyages announced their first ship the Scarlet Lady is officially open for booking.

Solution
As part of the big announcement on the 14th February, we invited the top UK media to attend an exclusive lunch event with the Virgin Voyages team to receive the news. Overall we achieved an overall AVE for print alone worth over £240k for the Virgin Voyages brand across their markets.


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Case Study: Japanuary 2020

– 240 million reach
– 31 days of activity
– Coverage in national, trade & international press

Brief
A campaign developed to celebrate the country of Japan alongside our Japanese portfolio, we took it upon ourselves to create ‘Japanuary’ - An alternative to Dry January or Veganuary crafted to raise awareness of the country as a must-visit destination by showcasing the best of Japanese culture.

Solution
We created a bespoke calendar of activities, recipes and spiritual practice suggestions to allow people to experience all of the benefits of ‘Living Japanese’. Fronted by TV Star Lisa Snowdon, Japanuary is the new trend for people to adopt during the new year, with the benefits of taking inspiration of Japanese life being more time for self reflection, time spent in the outdoors and the introduction to delicious Japanese cuisine.

Across print, social media and online coverage, Japanuary is fast becoming a legitimate trend and alternative to previous new year motivational ideas. All of the Japanuary content was endorsed by the JNTO and supported by several leading Japanese businesses, resulting in Japanuary becoming one of the biggest awareness campaigns in Theobald Fox’s history.