Create a new visual identity for CALM (Campaign Against Living Miserably), a male suicide prevention charity, which suits their progressive and bold approach tackling male suicide.
CALM needed their brand to appear warm and welcoming, but also bold, brave and unafraid of controversial discussion. The logo was created with this in mind, enclosing the acronym and charity name in a rigid speech bubble that transforms into a placard, pushing the concept of both addressing controversy and encouraging conversation.
The colour palette and type aesthetic speaks to the youthful, vibrant audience, yet doesn’t single any audience out. Supporting logos were also created for companies and supporters of CALM to use across their own communications.