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CareerBite

Branding & Content Creation

Brief
Bring a new career advisory start-up’s brand and product to life.

Solution
Knowing the likelihood of educational information seeming overwhelming and therefore being overlooked, we created a playful visual identity and tone of voice to ensure the target audience of 18-30-year-olds can easily engage with the service and process the information effectively.

Through the creation of CareerBite characters and humorous scriptwriting, the raw content became an animated series of over 50 animations, hosted on their existing online platform.