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Château du Coudreceau

A French Château Brand Refresh

Brief
Refresh the visual language of a newly renovated French Château, to champion their new and impressive renovation.

Solution
After analysing the current brand of the Château du Coudreceau it was clear a new suite of imagery was required and a supporting destination film. Both of which focused on the key elements of the château to really emphasise its amenities, features and facilities, such as the dining experiences on offer, world-class golf course and luxurious décor.

Furthermore, a bespoke brochure promoting the Château du Coudreceau was designed using the new library of assets. Delivered with a slick and elegant layout housing thoughtfully-written copy ensuring the brochure reflected the high-end look and feel of the estate. For consistency, we ensured the new tone of voice and visual aesthetic was rolled out across all brand touch points, such as their website.