Branding & Brand Positioning
Create a brand name, identity and proposition for a start-up which is challenging city pollution by offering sustainable delivery services and ‘last mile’ logistics solutions.
The brand name ‘ecofleet’ was born from extensive research into the areas that the brand will operate within; business, transport, sustainability and delivery. It was vital that the name stood out against competitor brands whilst still maintaining relevance to the market.
The brand identity of ecofleet communicates the positive and sustainable qualities the brand stands for. With a pattern to reference the streets of London, and the brighter future ecofleet will bring, the choice of vibrant brand colours helps to create a stand-out brand in busy cities. With the pattern wrapped around cargo bikes and electric vehicles, the ecofleet brand is also intended as a clear contrast against its competitors and their reliance on greens to highlight their environmental credentials.
In addition to the visual identity, we established a unified tone of voice, narrative and proposition through extensive interviews with key figures in the company. This ensured the heart of its message and purpose was delivered consistently in B2B and B2C contexts across all platforms.