Create a brand identity to move a wealth management company away from the corporate visual language that is often found in their market.
The new branding reflects the bespoke, personal nature of eightfourtwo, whilst the monochrome colour palette maintains the high-end professionalism of the industry it operates within. The gunmetal grey foiling carries a subtle touch of luxury while keeping the brand grounded and approachable by all.
For its new online home, we chose to avoid a heavy, content-based website, instead creating an open space that evokes a sense of motion, depth and immersion - quite at odds with the competition but perfectly suited to eighfourtwo’s approach and their new visual language. See the website here.