European Youth Trend Report 2017.
An in-depth research and strategy report into the youth market, high street and audience data of the brand.
We created a bespoke, detailed and clear infographic hardback book. The report gives insight into youth trends in Europe to ensure all marketing and brand campaigns moving forward are relevant to the youth audience in each market.
As a result of this report, tangible and actionable recommendations and strategies were developed for JD to strengthen its brand position pan-Europe.