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ITV Commercial

ITV Upfronts

Brief
Conceptualise and produce creative for the UK’s largest commercial TV event, ITV Upfronts, that visually communicates the messaging ‘where brands live’.

Solution
From the event invites to the stage, we used all event assets to push the key messaging. Through carefully curated projecting mapping, the story of ‘where brands live’ was told across the stage set. This engaged audiences by sharing the power of TV and celebrating the strength of ITV’s audience relationships while delivering the key message of the brand relationships that are created amongst ITV’s broad family of channels, its archive of content and upcoming opportunities.