< Back to projects

ITV Studios: Idents.

ITV Studios

    Positioning the world’s third-largest creator of TV programmes as ‘The Home of Entertainment’.

    We have a long-standing relationship with ITV Studios and among a raft of strategic work we have undertaken together, is the creation of more than 20 idents under the creative concept, ‘The Home of Entertainment’.

    In order to fully realise this concept, the idents feature footage taken in ITV Studios – in the ‘home’ itself – and featuring tangible elements of ITV’s heritage, such as the UK’s oldest functioning lighting rig.

4 Award nominations.

1 win and 1 highly commended.

MIP Stand voted ‘Best of 2014’