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ITV Studios: Marketing Materials

Marketing Materials

- 200+ press and digital ads produced
- Brand identities created for over 40 TV programmes

Brief
Create programme marketing materials that shine a light on ITV Studios’ sub-brands whilst maintaining it as the hero brand.

Solution
All marketing collateral had previously concentrated heavily on shows and sub-brands, leaving ITV Studios under-appreciated despite being the facilitator and platform. To rectify this, all collateral was redesigned with an inverted hierarchy to make ITV Studios the driving force behind so many well-known titles.

ITV Studios: Marketing Materials