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ITV Studios: Thunderbirds

Thunderbirds - Under Construction

Brief
Relaunch a TV show and get onto the radar of broadcasters around the globe, all without any physical programme examples to use as in promotional tools.

Solution
As Thunderbirds is historically renowned and so deeply loved, we were able to lean on existing knowledge and themes around the brand to create the concept ‘Under Construction’. This was used to keep potential buyers up to date with any progress of the show that may aid their decision in purchasing, communicated in the form of hand-delivered printed material that was constantly seeded to build a relationship and earn trust that would commit broadcasters. The new Thunderbirds logo was created by us during this project and is still in use today.

ITV Studios: Thunderbirds