ITV: Thunderbirds - Under Construction.
A campaign under-construction.
The historic programme Thunderbirds was back and had to be launched onto the radar of production companies all over the world. However, this re-launch was different to most as the programme was yet to be made, so potential broadcasters had no physical product to aid their decisions.
The concept ‘Under Construction’ was created and executed as a sales tool to keep potential buyers up to date with any progress of the show that may aid their purchasing. Hand-delivered, printed material was constantly seeded to build a relationship and earn trust that would commit broadcasters.
The new Thunderbirds logo, that is currently still in use, was created by Theobald Fox during this Under Construction project.