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ITV Upfronts.


Project mapping ‘where brands live’.

For the UK’s largest commercial TV event, we were tasked with producing creative work that emphasised ITV’s main message of ‘where brands live’, as well as managing overall event direction; from the design of invites through to the visually engaging stage show. Clear-cut messaging was implemented, showing the power of TV whilst celebrating ITV’s strength to excite and inspire customers.

Through creative projection mapping, the story of ITV was successfully delivered; showcasing its relationship with brands, their broad family of channels, archive of content and upcoming opportunities.