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European Youth Trend Report 2017

Brief
Produce an in-depth data report for a leading retailer which will educate through statistics, inform strategic marketing decisions and strengthen brand propositioning pan-Europe.

Solution
Theobald Fox conducted an in-depth study into the youth market, high street retailing and the brand’s immediate audience on behalf of the sportswear giant. This research yielded a huge quantity of useful information to inform their future strategies and highlighted surprising differences between territories.

With so much content on offer, we presented it in a printed coffee table book to make sure all content was easily accessible and, most importantly, easily digestible. The book was sorted and edited to contain both detailed passages of information for deep-dives, and bold statistics-based infographics to hero the most important areas of interest at a glance.

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