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Le Meridien & TATE

Unlock Art

Brief
Create an appropriate visual identity for the artistic collaborative event of Le Méridien Hotels and the Tate; Unlock Art.

Solution
The collaboration’s logo visually represents the act of ‘unlocking’ which is supported by a vibrant colour palette and an (at the time) on-trend graphic treatment, to engage the youthful, creative audience.

All branding was rolled out across the website, a digital ad campaign, animated film and printed assets such as high-end printed invites thatpromoted the event.