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Live Nation

Sponsorship Strategy

- £60million deal with Barclaycard

Review a sponsorship strategy and identify new key target areas in order to grow a younger audience base.

After analysing all audience segments and immersing ourselves in their existing audience insights and trends, we were able to identify the brand’s opportunities and suggest creative ideas on how best to approach this potential new market.

This resulted in an internal cultural shift within Live Nation and how they approached their future partnerships and sponsors, ultimately resulting in a £60m deal with Barclaycard.