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McDonalds

Grassroots Football Kit Launch

Brief
Celebrate the distribution of over 65,000 kits to 4,200 Grassroots football clubs across the UK.

Solution
We recruited footballer Martin Keown and musician Jamelia to surprise young players with their new kits during training sessions. Additionally, we filmed the hand-overs which were used by McDonald’s’ PR agency to publicise their support of grassroots football.