Sounds of the Neighbourhood.
A campaign and strategy to leverage the existing Hotel Indigo brand proposition, to promote it further into the music market.
Our ‘Sounds of the Neighbourhood’ campaign carried a narrative focusing on the locality and integrity of each of the hotel locations. To tell this story we used four music experts; Edith Bowman, Dave McCabe, Jazzy B and Milo. To accentuate the purpose of the places and experts, local music references and personal backgrounds were tied in with the areas.
During the campaign we curated three events in the UK working with an extended campaign platform, #SundaySocials, to bring live music into the hotels themselves.
Watch the campaign films here.