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Sponsorship Strategy.

Live Nation

Reinventing music sponsorship for previously un-targeted audiences.

We were approached by Live Nation to review their sponsorship strategy and identify new key areas for them to target in order to grow their younger audience.

After emerging ourselves in their existing audience insights and trends and analysing the various audience segments, we were able to identify the obvious gaps and suggest creative ideas on how best to approach this potential new market. This resulted in an internal cultural shift within Live Nation and how they approached their future partnerships and sponsors and Live Nation went on to sign a £60 million deal with Barclaycard.