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The SSE Arena, Wembley

Sponsorship Performance & Strategy

Brief
Support SSE with strategy across its portfolio of sponsorship deals including The SSE Arena, Wembley; London’s landmark music and entertainment venue.

Solution
Working closely with AEG, Live Nation and other key promoters, we continue to support SSE on strategy, ensuring the maximum potential is reached with the partnership and that SSE’s sponsorship is as widely known and as highly visible as possible.

Also included in SSE’s sponsorship strategy is the ongoing objective to increase member numbers in their SSE Reward programme, which is an exclusive benefit for SSE’s customers. For SSE, increasing the number of SSE Reward members has a positive financial benefit to the company.

With effective, high-quality design and the establishment of consistent messaging across the various SSE Arena, Wembley platforms, we created a number of visual assets which are now highly visible inside the venue to its approximate 1.2 million visitors each year, as well as on the venue website, in the app and on email and newsletter templates. This presents a high value in engagement that can’t necessarily be monetised but brings huge brand awareness for SSE in London.

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