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The SSE Women's FA Cup 2018

#TogetherWeCan

- Total actual reach of 1,272,758
- 21.9% high-level engagement
- 100% positive sentiment

Brief
Plan, create, deliver and activate an eight week long social campaign for the 2018 SSE Women’s FA Cup, celebrating the rewarding moments, diversity and inclusion that women’s football offers and SSE advocates through their sponsorship. Additionally, produce a film for the campaign that communicates SSE’s brand values and shows support and promotion of women’s football.

Solution
The whole campaign stemmed from a hashtag, #TogetherWeCan, which was paired with supporting suffixes to target different audiences of women’s football. The hashtag also communicated the main brand values of SSE; equality, inclusion and diversity. These values conceptually led at the forefront of all creative executions. We worked in collaboration with digital sports advertising agency Material, who lead activations with Theobald Fox leading the campaign creative and delivery. We created the short film and social edits with three key characters who would resonate with SSE’s three key audiences; a young, aspiring professional footballer, a mother figure, and a successful ex-player (Kelly Smith MBE).

The narrative follows the passion for football they all share despite their daily lives being worlds apart, showing support for diversity and inclusion in football across all generations.

Watch the other campaign films here.