Visual Identity & Brand Personality
To create a comprehensive brand identity for a burgeoning conservation charity.
The sphere of environmental protection is thankfully a diverse and crowded place, and for new charities it can be difficult to find a niche in your own brand and message that will make a lasting positive impact. Thrive Conservation has one vision; to live in a world where people and nature thrive together, in harmony. The foundation focuses on multiple, small localised projects in Indonesia to make a broad impact in multiple areas of need. We created a visual identity for Thrive that communicates all the aspects of their work, whilst keeping in mind the need of appeal to both the volunteers that will represent the brand, and the corporate sector of potential investors. Alongside their visual identity, we developed a brand personality befitting of the goals that they have set, in order to accentuate their niche positioning within the conservation sector. This came in the form of a brand ethos and accompanying mission statement that will neatly epitomise Thrive Conservation and their values in the critical work they do.