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The SSE Women's FA Cup

An inspiring campaign engaging women within football and sports and amplifying the SSE brand values to all audiences.

#TogetherWeCan is the creation of TF and Material - a digital sports agency. The campaign hashtag communicates the main brand values of SSE - inclusion and diversity, both internally and within women’s football. Throughout the campaign Theobald Fox provided on-going creative support; branding, a range of digital and printed assets and a campaign short film.

The #TogetherWeCan short film accompanies the campaign to spread the messaging and brand values far and wide. It features a young, aspiring professional footballer, a mother figure who by night coaches young girls, and a successful ex-player (Kelly Smith MBE). Their passion for football is the connective that unifies them and shows support for diversity and inclusion in football across all generations. As well as a short film, three 30-second social edits were curated to target specific audiences.

Watch the other campaign films here.

The 3 social edits collectively had 165K+ views on Facebook in the first 2 weeks.