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Transport for London

Cycle Hire Scheme

- Securing the biggest sponsorship deal in history for TfL

Brief
Present TfL and the impressive media value of its Cycle Hire programme to prospective sponsorship partners.

Solution
We created an informative and visually-led presentation which clearly outlined the opportunity, accompanied by an emotive ‘day in the life’ film which TfL could distribute confidently, professionally and creatively to future partners. Additionally, the film was part of TfL’s new strategy to creatively connect with consumers on a more emotional level.