Le Meridien & TATE
A new identity supporting an artistic collaboration for Le Méridien Hotels.
The Tate and Le Méridien needed a vibrant visual identity to captivate the target audience and reflect this concept of ‘unlocking art’. It was rolled out cross high-end printed invites, the Unlock Art website, a digital ad campaign and an animated film.
A series of eight short films, aimed to demystify the subjective world of art, were created to support the campaign and presented by comedians including Frank Skinner and Peter Capaldi.