< Back to projects

W Verbier & W London

Republic of Verbier

- 150 entries to competition to be Verbier’s Resident DJ with finalists from Spain, France and Russia
- Press launch event attended by over 450 media and journalists
- 30 days of day and night events held

Brief
Promote the opening of a new hotel, W Hotel Verbier, to an audiencein a different city.

Solution
We believed that the UK audience shouldn’t miss out on a Swiss experience and immersed visitors to the two-week launch event at W Hotel London in all things Switzerland. By transforming the London location into an alpine retreat - complete with its very own gondola and alpine views - the event was coined the ‘Republic of Verbier’; a home-from-home for Swiss culture.

Multiple events were curated to run through the event period and partnership deals were brokered with Layers London to support an activation that allowed guests to shop for their winter wardrobe inside the hotel, all driving interest towards W Verbier as a must-visit destination.

W Verbier & W London
room
logo
room
room