Warner Bros. Records
Create an artist showreel that will engage and educate potential clients and industry professionals at the label’s annual ‘town hall’ event.
Engaging audiences in the context of a large corporate event isn’t easy. Working with visually rich content covering world-class artists, music videos, live performances and previously unheard releases aided this challenge, but we still needed to deliver key messages appropriately throughout the 7+ minute film.
To maintain interest, we developed visual narratives to enable us to flow seamlessly between different information, statistics and artists across clashing genres. We were originally briefed to deliver this project for one year, however this was extended for a second year due to the films being so well received at Warner Bros. Records.
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