Rejuvenate the visual identity of established workplace wellbeing brand WorkSpa to reflect its hard-earned position as a market leader.
We refreshed the logo by implementing a clean, slick, contemporary and confident typeface and carried black as a hero colour across all logo identities. Unlike the original identity, colour is brought into the visual identity through a soft, muted palette inspired by nature, which is used to accent a range of delicate geometric patterns - also inspired by the natural world - which are used as graphic elements throughout all brand assets.
The existing strapline of ‘corporate well-being’ was, as the first word suggested, too corporate and too vague to reflect the services offered by the brand and the breadth of clients they serve. To better communicate the brand and its offering, we developed ‘Workplace Wellbeing’ as a revised, more accurate strapline.
In addition to creating the visual identity, we re-designed all brand stationary, service assets and website under the refresh. Beyond the graphic elements, a brand photoshoot was produced and directed to create an image library that exists in harmony with the new visual language of a more mature WorkSpa.